Each year, 3.4 billion trees fall to produce paper packaging and textiles like rayon and viscose-many harvested from Earth's irreplaceable old-growth forests that serve as critical pillars of our planet's ecosystem. As a "friends of" organization, we champion the groundbreaking work of Canopy Planet, which partners with major corporations to revolutionize how they source wood pulp fiber for textiles and packaging.

Canopy is pioneering a transformation from our current "take, make, waste" economy toward a circular, sustainable future. Their innovative approach replaces traditional wood fiber with low-carbon, low-impact alternatives: agricultural residues, industrial food waste, discarded textiles destined for landfills, and regenerative crops like miscanthus grass. This isn't just about changing materials-it's about reimagining how we can meet our needs while protecting the forests that sustain life on Earth.